Thanks to Chiara Ferragni the Uffizi see growth
The Ferragni effect
Thanks to Chiara Ferragni the Uffizi see growth, thanks to her post on Instagram after much controversy has actually helped the famous Florentine museum with +27% of young people. Now what Chiara Ferragni touches becomes gold, the most famous fashion influencer in the world, in fact, has also managed to help a museum, after a period of deep crisis due to the pandemic and consequent lockdown. For this reason, we now speak of “Ferragni effect”. The post indicated by the users portrayed Chiara Ferragni inside the museum with the background of a famous painting. This has led to lots of controversy on the web.
Many have criticized the pairing of the fashion influencer with the Florentine museum. But this incredible pairing led well to the Uffizi because they recorded 9312 visitors on the Friday-Sunday weekend. In the previous one, there were only 7511, so there was a strong increase especially among young people.
In fact, the museum during that weekend welcomed 3600 young people compared to the previous one, only 2839. This is a very important fact for the director of the Uffizi, Eike Schmidt because transmitting art and culture to young people is always very difficult. But thanks to Chiara Ferragni, an influencer so followed even by the youngest, has brought a big change inside the Museum.
The Uffizi Museum
The controversy of recent days has greatly disturbed the director of the Uffizi Eike Schmidt, who found it very useless and disreputable. Matteo Renzi also spoke on the matter and he also expressed his appreciation of the initiative between the Uffizi and Chiara Ferragni. He explained that it is the only way to increase the passion and curiosity among young people for the world of art and the Italian Renaissance.
The building where the Uffizi Gallery in Florence is located was commissioned by Cosimo de’ Medici, first Tuscany’s Granduca, to host the administrative and judiciary offices of Florence. This building occupied the first and second floor of the building that was built on Giorgio Vasari’s project. He was Cosimo de’ Medici’s trusted artist, between 1560 and 1580. Then, it is one of the most famous museums in Italy and in the whole world for its incredible collections of antiques, sculptures and paintings.
First, unique masterpieces are treasured: Botticelli, Caravaggio, Leonardo, Raffaello, Michelangelo, Caravaggio… And many masterpieces of European artists. Second, a statuary collection of the Medici’s family makes a magical atmosphere through the Gallery’s corridors.